Human Creativity Benchmark

Research platform · Contra Labs · 2026

The Human Creativity Benchmark is the first eval that scores AI models the way creative experts do. Built on the judgments of Contra’s network of 1.5M+ creatives, it answers the only question that matters: is this actually good?

Explore the research.

Launch film · as posted by @contraben

Other Work

Contra Labs

Brand & web design · Contra Labs · 2026

Contra brand identity

Contra Brand

Brand identity & creative direction · 2019–ongoing

Archive · 2011–2020

CadenceCadenceBrand & web design
GoogleGoogleArt direction with Factor SF
HingeHingeVisual design & UX for select app screens
SupergoopSupergoopVisual design for ecomm site KeepsKeepsVisual design for marketing site YumbleYumbleUX/UI for subscription ecomm site Out EastOut EastVisual design for real estate site
BrandlessBrandlessVisual design for ecomm site
BurrowBurrowVisual design & UX for ecomm site
MinistryMinistryVisual design for ecomm site
CurologyCurologyVisual design for marketing site
FramebridgeFramebridgeVisual design for ecomm site
BoxedBoxedRedesign for ecomm site & app

About

Erin Horner

I'm a designer and creative person with fifteen years of experience building brands and digital products. I'm VP of Brand at Contra, the network for creative intelligence. I joined as founding designer pre-launch in 2019 and now lead everything the brand touches, from the identity system to our research arm, Contra Labs, to campaigns with partners like Figma.

Before Contra I worked independently with companies across ecomm, health, and consumer tech, I was a lead designer at Red Antler, and designed at Huge and Target. I also taught Interaction Design at the School of Visual Arts in NYC.

Work I've led has been recognized by Fast Company (Most Innovative Companies, three times over), Awwwards, Product Hunt, Typewolf, AdWeek, and TechCrunch.

Experience

  • Contra · Founding Designer to VP of Brand, 2019–now
  • Independent · Design & creative direction, 2018–2022
  • Red Antler · Lead Designer, 2015–2018
  • Huge · Visual Designer, 2013–2015
  • Target · Art Director, 2011–2013

Want to build something together? Say hello.